Bridging Human Expertise and AI: Unveiling ChatGPT's Potential

Explore the interplay between human intuition and AI capabilities by uncovering ChatGPT's and other AI tools potential while acknowledging its limitations through market research and case studies. Learn practical strategies for prompt engineering and utilizing ChatGPT for research, requirements elicitation, and ideation, empowering you to leverage AI effectively alongside human expertise.

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About the Presenter:

Max Wechsler-Azen is a User Researcher at Workiva, focused on enhancing the workflows of Financial Reporting professionals through the integration of Artificial Intelligence.  After graduating from UC Santa Cruz, Max began his career at Amplinate, a boutique research and design agency. There, he engaged in a diverse array of projects spanning localization, digital transformation, and user experience optimization. Transitioning to Workiva, Max initially contributed to the development of Workiva’s Data Management suite before spearheading the creation of the company's inaugural AI product.  Max is deeply committed to aligning customer satisfaction with business objectives, prioritizing the intersection between delivering positive outcomes for customers and enhancing the company's bottom line.

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